Beyond this, your selling floor might look like it’s perfectly aligned with the corporate directive: fixtures are filled and products appear to be facing the right way. As a result, planogram compliance is an enduring challenge. In any retail chain, planograms roughly group stores, but fail to account for variations within stores such as fixtures layout, vendor compliance, and beyond. How do you know your stores are minding the thousands of SKUs that don’t appear on your best-sellers list? Are your stores accounting for seasonal changes that affect demand? Do they have sales training techniques to understand environmental factors and local consumer preferences that affect their stores? Even in a convenience setting, where SKUS total about 3,000, a best sellers list isn’t going to cut it.
In a grocery store, for example, which stocks over 40,000 items on average, even a list of 100 top sellers leaves important SKUs unaccounted for. But these methods are far from comprehensive. Visual directives and planograms are other widely used methods of ensuring floor teams are up-to-speed on the most important products. Until now, best sellers lists were the way to advise store managers on the products they should prioritize. More excitingly, it helps store staff hone their skills to meet the needs of their shoppers. Yet, our interface is lauded by store managers as user-friendly and simple. Built to deliver swift ROI by recovering lost sales opportunities, CB4 was not designed as a sales training tool. They have to work efficiently, seamlessly leveraging the multitude of tools at their disposable for maximum impact.ĭespite the acceleration of the digital tools available to them, today’s sales training techniques for store managers are far from fully digitized. They have to be as aware of the competitive landscape as their customers are. Of course, the work of being a store manager has never been more demanding than it is today! Store managers must be technologically-adept to an extent that their predecessors even a decade ago would never have dreamed. Heck, they can even have it on their doorstep free of charge in under 48 hours. With a quick search on their phone, shoppers can find the best prices, the flavors/colors/sizes, and the local sellers of any product they want.
As shoppers grow increasingly knowledgeable about the products they buy, the demands placed on store managers continue to pile.
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